The Consumer Product Safety Commission (CPSC) is a small government agency with an important charge - to research and communicate to the public the personal safety risks of the everyday products that we buy and use.
But our cluttered information landscape makes any sort of public communication challenging - let alone for (traditionally) dry messages from public sector agencies with limited budgets. How can the government get people's attention?
This week's guest has some ideas. Joseph Galbo, Social Media Specialist at the CPSC, has helped pioneer some novel strategies to increase the visibility of the agency and further its mission. With little more than some stock photos, an appreciation for internet culture and the media landscape, and a willingness to think outside the box, Joseph and the CPSC team have created a unique online brand for the agency - all of which serves the greater purpose of informing and protecting the American public.
Resources:
CPSC's Website
CPSC Memes at the Library of Congress
We're Safety Now Haven't We (Full Album)
Protect Ya Noggin (Skatepark Safety Remix) by BlakeReid
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Intro/Outro Music: Focal Point/Young Community
Courtesy of Epidemic Sound